Home
Portfolio

Portfolio

Websites for service businesses, drawn from scratch.

From a custom home builder to a neighborhood barber, these concept sites show the range of what we design. Each is a sample website for a fictional business, with its own brand, layout and personality, built the same way we'd build yours.

Lintel & FieldHardpitch RoofingHighbough Tree Co.Maison AurelleLow Meadow LandscapeSunnyfield Tax & AccountingLinden Light CounselingOndine PilatesFieldnote FinanceCalloway Barber Co.Squareknot Advisory Lintel & FieldHardpitch RoofingHighbough Tree Co.Maison AurelleLow Meadow LandscapeSunnyfield Tax & AccountingLinden Light CounselingOndine PilatesFieldnote FinanceCalloway Barber Co.Squareknot Advisory

Concept site

Home services · Custom home builder

Lintel & Field

A custom home builder that works like a design studio. Home builder websites have to sell something people can't see yet, so this one leads with big architectural photography and a calm, minimal layout that lets the work speak.

Highlights

A project story that takes visitors inside one finished home
A clear path from first meeting to keys, so buyers know what building with them is like
Pages for new builds, design-build projects and renovations

Concept projectCustom designProject storytellingLead form

View the site

Concept site

Home services · Roofing company

Hardpitch Roofing

Roof repair and replacement for a busy local crew. The site is bold, high contrast and built to turn a worried homeowner into a booked inspection.

Highlights

A free inspection offer and call button within reach on every page
Service pages for repairs, replacements and storm damage
A section showing the crew's photo-first approach to inspections, which builds trust before the visit

Concept projectConversion focusedLocal SEOService pages

View the site

Concept site

Home services · Tree service

Highbough Tree Co.

Tree pruning, removal, stump grinding and storm cleanup. Confident and down to earth, the site explains that most trees need the right cuts, not cutting down.

Highlights

A "tap the tree" feature that shows homeowners what warning signs to look for
A storm page for urgent calls: "Tree on the house? Step back, then call."
A photo-first estimate request, so people can send a picture of the tree

Concept projectInteractive featureEmergency pageEstimate form

View the site

Concept site

Health & lifestyle · Med spa

Maison Aurelle

A skin and aesthetics studio. Luxe and editorial, in cream and champagne, with the feel of a magazine rather than a price list.

Highlights

Treatment pages that explain each option in plain words
A journal for skin care articles that help with search
A consultation-first booking path with no pressure

Concept projectEditorial designBlogBooking path

View the site

Concept site

Home services · Landscaping

Low Meadow Landscape

Landscape design, patios, planting, lawn care and lighting for homeowners. Fresh and green, with big outdoor photography that makes people want to step outside.

Highlights

A "plan before we dig" promise that shows homeowners a drawing of the whole yard first
A "four seasons, four kinds of work" section that turns one project into year-round care
A clear path from first call to finished yard, ending in a request for an estimate

Concept projectCustom designSeasonal servicesEstimate form

View the site

Concept site

Sunnyfield Tax and Accounting concept website homepage

Professional services · CPA and tax firm

Sunnyfield Tax & Accounting

Tax prep, bookkeeping and payroll for families and small businesses. Bright and friendly, the site takes the dread out of tax season and shows clients exactly what happens next.

Highlights

A "dates worth taping to the fridge" section with the tax deadlines people forget
A tick-it-off document checklist and a get-started page that make the first step easy
A calm "Got a letter from the IRS?" section that turns panic into a phone call

Concept projectInteractive checklistService pagesLead form

View the site

Concept site

Professional services · Therapist

Linden Light Counseling

A counseling practice for adults and couples. Soft, warm and personal, because someone looking for a therapist is often having a hard week.

Highlights

A gentle "Does this sound familiar?" opening that meets visitors where they are
A short breathing moment built into the homepage
Clear pages on fees, specialties and how to get started

Concept projectCalm designAccessible copyFree consultation

View the site

Concept site

Health & lifestyle · Pilates studio

Ondine Pilates

A light-filled reformer and mat Pilates studio. Bright and energetic, built around the class schedule because that's what members check most.

Highlights

A "How would you like to feel today?" picker that suggests a class
A schedule, pricing and instructor pages
A first-visit guide that makes a new studio feel easy to walk into

Concept projectClass scheduleInteractive pickerCustom design

View the site

Concept site

Professional services · Financial consulting

Fieldnote Finance

An outsourced finance team for growing, owner-led businesses. Calm and clear, the site promises to turn the spreadsheet owners dread into one page they actually read.

Highlights

A "How long would your cash last?" section that speaks to an owner's biggest worry
Service pages, including a dedicated fractional CFO page
A how-it-works page that shows the same steps every month, with no surprises

Concept projectCustom designService pagesLead form

View the site

Concept site

Health & lifestyle · Barber shop

Calloway Barber Co.

A classic barber shop on Main Street. Refined and warm, with the craft of the shop front and center and booking a chair one tap away.

Highlights

A services menu that's easy to scan on a phone
Barber profiles, so regulars can find their favorite chair
"Book a chair or walk in" on every page

Concept projectOnline bookingMobile firstLocal SEO

View the site

Concept site

Professional services · Management consulting

Squareknot Advisory

A consulting firm for growing, owner-led businesses. Structured and clear, the site shows an owner who runs everything exactly how the business could run without them.

Highlights

A homepage diagram where a tangle of tasks wired to the owner untangles into a clean org chart as you scroll
A "Sound familiar?" checklist of owner problems that ticks itself as you read
An engagement timeline that scrolls sideways, plus a profile page for each consultant

Concept projectScroll animationTeam profilesLead form

View the site

What they have in common

Different businesses. The same starting point.

None of these began with a template. Each began with the same three questions we ask every client, and the answers shaped everything from the layout to the words on the buttons. More about our design process.

Who is visiting?

Someone booking a haircut needs the next open chair, fast. Someone choosing a home builder needs time, photos and detail.

What do they need to know before they act?

We put the answers to those questions where people look first, not three clicks deep.

What should happen next?

Book a class, book a chair, request a consultation. One clear next step on every page.

Your business could be the next one here.

Every site we build starts with a short conversation about what your business needs and who you want to reach. Yours can start today.

Start your project See pricing